Lowriders » Cognito Motorsports

Cognito is an industry leader in designing, developing and manufacturing high-quality, proprietary suspension, steering and chassis components for popular trucks and UTVs. Company founder Justin Lambert started Cognito in 2001, operating out of a converted chicken coop in Arroyo Grande, California.…Continue Reading

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More About Cognito Motorsports

Influenced by his dad's passion for racing and determination to become a mechanical engineer, Justin's path led to an opportunity to design suspension components for a garage-based startup. The young business faltered as his designs and attention to detail gained notoriety. Still, with countless hours invested and eyes opened to the possibilities that his work was created, Justin took a leap of faith and made a deal to take over the fledgling enterprise, striking off on his own.

At the helm, Justin wasted no time making it his own by formally naming his new company Cognito, a name he had brainstormed and knew he would use for his own company one day. With that day now over a decade in history, Justin went on to grow Cognito into one of America’s preeminent manufacturers of high-quality aftermarket performance products for trucks and UTVs.